Music mogul, Kenny Ogunbe has looked into some emerging trends in the global music industry, particularly the Nigerian music industry and gave some shocking revelation.
The founder of Kennis Music in an interview with Nigerian Celebrity Armed Wrestling revealed that unlike in the past where talents are the main demands to appeal to the world, the hype is now more important to make an artist successful with the revolution of social media and the internet
Kenny Ogungbe however said he will never take an artiste to court for anything.
According to him; “Record label owners are taking legal actions against the artistes when they breach contracts, which is fine on a business concern.
But I can’t bother myself taking a Nigerian artiste to court because I am a leader in this industry. I am a pioneer, I started all this and I can’t be part of the people that built an industry and also break it.
If you are doing something wrong as my artiste, I will call you to order and advice you as an elder, father and a brother. But if you still insist on towing the part, I will just leave you”.
Speaking about hierarchy in artist management, he clarified some common notions such as, who the boss is between an artist, the manager or financier;
“The artist is the boss of his manager because the artiste employed him. That’s the standard all over the world. If the artist is no longer satisfied with the service of the manager, he can fire him.
However, I must say that the position of an artist manager is an exalted one, a very glorious one. The financier, on the other hand, is who he is; he is the executive producer, he is the boss. The person who pays you is your boss.
He finances your talent because you can’t; he is your boss. Many of this artistes don’t even know this and they need to know.”
He advised young artists;
“To have Respect is the only advice I will give to young artists. Majority of the successful artists you see shining now, let me not mention names, had nothing before they started.
The money came from the financier, it could be family members or parents, but once they attain a little success they start carrying their shoulders up. That’s a very wrong way of life. That person who helped you when you had nothing, respect that person.”
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