The Big Brother Naija (BBNaija) reality show has captivated Nigerians for the past 3 months with millions of viewers tuning in and voting for their favorite housemates.
Nigerians voted because they wanted their favorite BBNaija housemate to win the prize money of 25 million Naira, what most Nigerians were oblivious to was the fact that their voting made billions of Naira for the organizers.
During the BBNaija finale, Ebuka mentioned that 170 Million votes were cast this season. If a vote is 30 Naira, this could result to 5.1 Billion Naira earned by the organizers. If we apply the argument that only a third of the BBNaija votes were by SMS this would still result in a whooping 1.7 Billion Naira generated.
After the Telcos take their share the earnings for the BBNaija organizers would still be very significant. It would also be interesting to point out that the millions of Naira earned from advertising and sponsorship should be enough to cover the costs of the show.